About Us

Family-Owned. Texas-Built. Serving Since 1984.

The Alford family has spent four decades solving the water problems other companies can't.

Alford Water Conditioning is a family-owned water treatment company based in Stephenville, Texas. For decades, the Alford family has helped homeowners, ranchers, dairies, businesses, colleges, and rural communities solve hard water, iron, odor, filtration, and water quality problems across North and Central Texas.

The Alford Water Conditioning storefront in Stephenville, Texas. Kevin Alford in a multi-tank water treatment installation.
Kevin Alford, CEO and co-owner of Alford Water Conditioning.

Kevin Alford

CEO / Co-Owner — Alford Water Conditioning, LLC

Ground Water Treatment Operator C · Water Operator D · Water Treatment Specialist 3 · Owner / Operator – Private Water System

Kevin Alford is the CEO and co-owner of Alford Water Conditioning, LLC. With decades of hands-on experience in water treatment, system operations, and business leadership, Kevin has earned a reputation as a go-to expert for complex water problems that standard solutions cannot handle.

At Alford Water Conditioning, Kevin leads both the technical direction and daily operations of the company. He oversees custom residential, commercial, industrial, and municipal-style treatment systems while managing regulatory compliance, plant upkeep, employee relations, customer service, and the operational details that keep the company performing at a high level. His work often involves difficult water chemistry, high-capacity equipment, engineered specifications, and applications where reliability is not optional — it is the whole game.

What sets Kevin apart is his ability to turn field experience into engineered performance. He does not simply understand how water systems are supposed to work on paper; he understands how they behave under pressure, over time, in the real world. That perspective allows him to design systems that are efficient, durable, serviceable, and built to last.

Known for technical precision, practical problem-solving, and a refusal to rely on shortcuts, Kevin has become a trusted resource for customers, contractors, engineers, and industry professionals. His approach is straightforward: identify the root cause, build the right solution, and make sure it performs.

Beyond the technical side, Kevin's leadership reflects a strong command of operations, customer service, infrastructure investment, and long-term business growth. His work is driven by accountability, grit, and the old-school belief that a job worth doing is worth doing correctly.

Kevin is happily married to Maria Alford and is the proud father of twin sons Brett and Brady Alford, along with daughter Savannah Gardner. The Alford family name has become closely tied to dependable service, technical expertise, integrity, and customer care throughout the local business community and the water treatment industry.

In a field where precision matters and failure has consequences, Kevin Alford stands out as a proven leader in custom water treatment, commercial system design, and long-term water infrastructure solutions.

Vicki Alford, CFO and co-owner of Alford Water Conditioning.

Vicki Alford

CFO / Co-Owner — Alford Water Conditioning, LLC

Financial, administrative & organizational leadership

Vicki Alford is the CFO and co-owner of Alford Water Conditioning, LLC, and plays a central role in the financial, administrative, and organizational strength of the company. Her leadership supports the daily operations that keep the business running with consistency — from billing, customer communication, internal coordination, and recordkeeping to the steady financial structure behind long-term business stability.

In a family-owned company, the work behind the scenes matters just as much as the work done in the field. Vicki has helped provide the structure, discipline, and continuity that allow Alford Water Conditioning to serve customers reliably year after year. Her role reflects the practical backbone of the business: organized operations, dependable communication, and a commitment to keeping the company moving in the right direction.

Vicki is the mother of Kevin Alford and the grandmother of Brett, Brady, and Savannah Gardner, reflecting the multi-generational family involvement that continues to shape Alford Water Conditioning today.

Family-Owned Legacy

The Alford family's involvement in the business is one of the reasons Alford Water Conditioning has maintained such a strong local reputation over time. Customers are not dealing with a distant franchise, a revolving sales team, or a company with no roots in the area. They are working with a family-owned business built by people who live in the same communities, understand the water challenges of this region, and have spent decades earning trust across homes, ranches, and businesses.

That family connection shows in the way the company operates — with responsibility, follow-through, and long-term customer care. As the business has grown, Alford Water Conditioning has continued to combine technical capability with personal accountability. Customers remember that. More importantly, they return because of it.

Today, Alford Water Conditioning continues to operate with the same values it was built on: honest service, dependable equipment, practical solutions, and long-term relationships with the customers and communities it serves.

Our Work

A look at the equipment, fleet, and installs behind four decades of dependable local service.

Ready when you are

Work with the family that stands behind the equipment.

Free estimate. In-house water testing. 5-year limited warranty on qualifying Alford-built systems.

254-968-5386 · 800-250-3929 · 254-485-6580

Physical 11960 N US Hwy 377, Stephenville, TX 76401
Mailing PO Box 178, Stephenville, TX 76401
info@alfordwater.com

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